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Why this is important and how it’s different: Un-masks for the first time the single human dynamic that drives the entire global economy, the next age of civilization, and every outcome you seek in the world.
Reveals the hidden source of your success: the decisions people make in the experiences you provide them
- Observe users’ decisions as a vivid real-time process that you experience
- Get quickly inside your users’ personal stories, as they experience them
- Drive discoveries into actions that have an impact on your bottom line
- Engage all your team to learn repeatable methodologies, tools, skills
- Apply to any endeavors, business and beyond, that influences people
- Apply this art and science over and over to impact worldly outcomes
- How, where Apple, Google, HP, Facebook, Amazon invest millions